Well, duh… of course they do, because without designers, there would be no houzz!īut let’s investigate the Houzz trade program. Houzz claims that they care about designers. I began my research by looking at the Houzz trade program. The biggest complaint that I’m hearing from interior designers is that they are afraid that houzz has been using them this entire time for Houzz’s gain, but at the designer’s expense.Īnd they believe that Houzz’s merger with Ivymark is the proof. However, I’m not one to rely on hearsay and speculation.Īnd I figured if lil ol’ me was going to take on the GIANT HOUZZ, I would need to beef up, grow some balls and arm myself with slingshot, T-square and the facts. I’ve vowed that if I see something, (big) I’m going to say something. The interior design community, in an effort to assert their position and gain some control has created a petition which after my research, I do urge you sign this is the link to access it. (At this time, I would like to recommend that you put down your coffee/tea/wine and SWALLOW. I needed to know more about this situation and share my findings as I did with Restoration Hardware.
It was all over social media.Īnd that is when my curiosity was piqued. Hundreds of designers who have been using Ivy to build their businesses, said that they feel phenomenally betrayed as now houzz has all of their private client information. The outcry in the interior design community has been nothing like I’ve ever heard before. They have about 2,400 designers who pay about 700 a year for the service. Lee Rotenberg and Alexandra Schinasi all the way back in 2016. Ivymark is an interior design management system started by two young, ambitious women. (Now called IvyMark) – purportedly for from 30-40 million dollars. I did notice this but didn’t pay much attention to it.īut, things started heating up (to put it mildly) When early last month, Houzz purchased a young start-up company called Ivy. A few years ago, houzz started selling furniture.
#HOUZZ VALUATION FREE#
While a few interior designers DO get jobs from houzz, mostly one hears about the plethora of “tire kickers” wanting ONLY free advice. “Well, I guess that you’re not ready to grow your business.”Įventually, they got the message and the calls stopped.Īfter that experience, I was dubious about houzz and their true intentions, but I just went about the business of growing my brand on my own platform– this website.
#HOUZZ VALUATION PRO#
I don’t remember how much it was then, but these days the pro program is $3,500 a year my sources tell me.Īfter the first call or two, I started getting an uneasy feeling, especially after the woman snidely said: However, not from potential customers, but from marketing folks from houzz urging me to sign up for their “pro program.” This is a paid program for which houzz promises far more internet exposure. Then, in late 2012, the calls did start coming! And I’m not saying that this is their fault but I received no phone calls from my profile. So, I put up a few photos from my portfolio and wrote a little blurb and waited for the phone to ring. In the beginning, I recall it as being a charming idea that would undoubtedly help me grow my business as we were slowly coming out of the deep recession of ’08-’09. Like a lot of things, I’m not sure how I first heard about houzz, but I do know that I’ve had a profile on it, since 2010.
#HOUZZ VALUATION PLUS#
Plus there are profiles from auxiliary businesses anything having to do with the business of home building and furnishings. At its core are some 200,000 interior designers who’ve uploaded millions of images from their own portfolios that are shared in millions of idea books.
Over time, Houzz has grown into a business worth four billion dollars.
It was started by a husband and wife, Adi Tatarko and Alon Cohen in 2010 their corporate headquarters are in Palo Alto, CA. Most of you are most likely familiar with Houzz, but if not Houzz is a website and online community about home improvement, decorating, landscaping etc. The last several weeks, there has been much buzz in the interior design community regarding the giant home furnishings website, Houzz.
0 kommentar(er)
